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Family is First for Max Bupa

Max Bupa Health Insurance recently announced the launch of Family First Health Insurance Plan, a new addition to its flagship Heartbeat Health Insurance Plan

Bienu Vaghela

15 Oct 2010

In an extension to its Flagship Heartbeat health insurance Plan, Max Bupa has introduced a comprehensive plan for the extended family Family First.


Max Bupa health insurance recently announced the launch of Family First health insurance Plan, a new addition to its flagship Heartbeat health insurance Plan. A first of its kind Family First is a health plan designed keeping in mind the health insurance needs of the Indian joint family, where the customers can choose a cover for not just their spouse and children but also for their extended families including parents, grand-parents, in-laws and grand children.


This was announced by Dr. Damien Marmion, Chief Executive, Max Bupa health insurance in an exclusive press meet in Mumbai recently.


The Family First policy offers its policyholders benefits such as any age enrolment, lifetime renewal and cover for expenses including in-patient treatment, pre- and post- hospitalization along with access to health advice and health checkups. Under Family First the plan also includes maternity benefits wherein the policyholders can make up to two claims over the policy lifetime.


Max Bupa health insurance, a joint venture between Max India and UK- based Bupa launched India operations in April this year with its flagship product Heartbeat Health Insurance Plan.


Introducing the policy, Dr. Marmion said We believe that nothing is more important for our customers than their families health and well being. As their healthcare partners we want to give them the peace of mind that the entire family is covered. The emerging extended family unit includes not just children and parents but has expanded to include the in- laws too. With family first we offer our customers the options of choosing a flexible health care plan that will take care of this extended family


The plan provides flexibility for families to decide their optimal cover based on their need. They can choose a sum insured per person (one amount chosen for all family members) as well as a floating amount for the entire family that can be utilised once the sum assured per person is consumed. The plan offers individual sum insured options ranging from Rs. 1 lac to Rs. 5 lacs and family floater sum insured options ranging from Rs. 3 lacs to Rs.15 lacs.


In this plan, premium for each member is different depending upon age and health conditions of the family member. Under this plan, maternity hospitalisation expenses will also be covered after a waiting period of two years.

However, premium charged by Max Bupa is about 10-15 per cent higher than the other players in the industry. On this Dr. Damien said, Our product is not overpriced. We are charging for services we will give to our customers. Complaints in health insurance are very high, as the insurance companies do not fulfil the promise at the time of claim settlement.


Max Bupa Health Insurance is a 74:26 joint venture between Max India Limited, a $1.6 billion multi-business corporate with expertise in life insurance and health care and Bupa, a leading international healthcare provider with over 60 years of healthcare knowledge. Max Bupa brings together a combination of Bupa's global health insurance expertise and customer service expertise with Max India's understanding and experience of the Indian health and insurance sectors. Max Bupa offers quality health insurance services through a dedicated team of over 500 people and its network of offices across nine cities - Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana, Jaipur and Surat. Max Bupa

offers individual and family oriented health insurance policies for Indians across all age groups. Through its philosophy of Your Health First Max Bupa's mission is to help customer's live healthier and more successful lives.


With its unique brand positioning Your Health First, Max Bupa strives to help people live healthier, more successful lives. Max Bupa's vision is to become India's most admired health insurer with consumer centricity being the key to delivering high quality and consistent service experience.


Max Bupa Health Insurance has a direct working relationship with a strong network of 600 top quality hospitals and healthcare providers. Max Bupa will service customers directly without third party involvement, through an in-house team of relationship managers and also has a 24/7 health line for easy and friendly access to health advice.