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ICICI Pru Life expands rural business

ICICI Prudential Life Insurance is has expanded around 1,000 branches in rural area across 12 States. It contributes to 11.8 per cent share in the overall market.

Apnainsurance.com Research Bureau

16 May 2008

ICICI Prudential Life Insurance is making their presence felt in the rural areas. The insurer has around 1,000 branches in rural areas across 12 States. They have also tied-up with the Department of Post in Punjab, Uttar Pradesh and Andhra Pradesh.

The company has already made a significant presence in 1,665 cities across the country.

The company's renewal premium business increased by 101 per cent and the total premium business increased by 71 per cent. ICICI Prudential Life Insurance is mounting as a leader in the private players. It contributes to 11.8 per cent share in the overall market.



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