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Max New York-Indian Oil tie-up

Max New York Life Insurance entered into an agreement with IndianOil Corporation (IOC) to sell insurance products through the 2,000 Kisan Seva Kendras in rural areas.

Apnainsurance.com Research Bureau

11 Jul 2008

Max New York Life Insurance entered into an agreement with IndianOil Corporation (IOC) to sell insurance products through the 2,000 Kisan Seva Kendras in rural areas.

Kisan Seva Kendras have been used to sell fuel, lubricants, insecticides, fertilisers, financial services and FMCG products to the rural markets by IOC. At the initial stage, Max New York Life will set up offices at 100 such Kisan Seva Kendras across Punjab, Haryana, Gujarat and western Uttar Pradesh. Ultimately, offices will be set up at other Kisan Seva Kendras across the country.



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