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New insurer aiming at mallassurance

Future Generali India Life Insurance and its non-life venture, Future Generali India Insurance, intend to generate 30% of their business from malls.

Apnainsurance.com Research Bureau

21 May 2008

Future Generali India Life Insurance and its non-life venture, Future Generali India Insurance, intend to generate 30% of their business from malls.

It is also referred to as Mallasurance. The concept consists of simple insurance covers with low premiums that are easily understood by customers and can be sold over the counter.

Policies will be low-priced, with Rs. 49 giving the customer Rs. 50000 worth personal accident cover. Rs. 99 will give Rs. 1 lakh worth personal accident cover, while Rs. 199 will give a Rs. 1 lakh home insurance cover.

Future Generali is a joint venture between Italy-based Generali and the Kishore Biyani promoted Future Group.

 



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