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Insurance companies target rural India

The life insurance companies in India have decided to target the rural India with their micro products.

Apnainsurance.com Research Bureau

10 Jun 2008

The eighteen life insurance companies in India have collected almost Rs. 93,000 crore in the fiscal year 2007-08.

This year the mail target of all the companies is the rural India with their micro insurance products. Most of the life insurance companies like LIC, Reliance Life, ICICI Prudential are laying huge bet on cross-selling their product in rural India through various rotes.



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