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BMW to set up a 'pavillion'

BMW India is setting up a pavilion to showcase its brand

Apnaloan.com Research Bureau

03 May 2008

BMW India is setting up a 'pavilion' in Janpath, Connaught Place, Delhi. It will be christened BMW Studio and will be more than just another showroom.

Spread over 3,000 Sq. Ft., the studio will be inaugurated in July to l showcase the BMW brand. The company will sell its marquee models in the studio.

Auto segment insiders say the pavilion is expected to take the experience of shopping for cars in India to a whole new level that matching with Europe and the US, both in terms of design and ambience, as well as with the range of vehicles on display. The BMW Studio is also expected to stock merchandise bearing the brand's unmistakable logo.

For the rented space alone, the company is shelling out over Rs. 1 crore a year.

The company is clearly betting big on the pavilion and expects a 44 per cent increase in sales this year.