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Ford to launch small cars in India

Ford is likely to enter small car segment in the near future, said Arvind Mathew, president & managing director, Ford India, during the launch of diesel version of Ford Fusion on July 17 in New Delhi.

Apnaloan.com Research Bureau

10 Aug 2007

"Ford is likely to enter small car segment in the near future," said Arvind Mathew, president & managing director, Ford India, during the launch of diesel version of Ford Fusion on July 17 in New Delhi.

The Diesel Ford Fusion is fitted with a 1.4 litre Duratorq engine and is priced at Rs 6.59 lakh (Ex showroom in New Delhi). Presently Ford India has less than 5 per cent share of the passenger car market. Ford India currently sells five models - Ikon, Fiesta, Mondeo and Fusion - all above the Rs 5 lakh price tag that defines upper limit of small car segment.

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