GM to enter used car businessGM to enter used car business to keep up its sales
Apnaloan.com Research Bureau
17 May 2008
Motors India (GMI) is planning to enter the used car business to keep up its
The company is trying to emulate Maruti Suzuki and Hyundai Motor, which are generating huge incremental sales of new cars in exchange of their older models.
According to market sources, GMI will rope in its existing and new dealers and offer services such as evaluation and trading in of the customer's existing car. GM's used car outlets will primarily cater to buyers looking for a certified pre-owned car which will also serve as an upgrade.
Used car outlets such as Maruti True Value, Hyundai Exchange, Ford Assured and Honda Terrace have been successful in both extending the brand reliability and generating incremental car sales.