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Volkswagen to roll out Up! by 2011

Volkswagen to roll out Up! by 2011, to be cheapest car from Volkswagen stable

Apnaloan.com Research Bureau

24 May 2008

Volkswagen plans to roll out Up! in India by 2010-11. It will be the cheapest car from the Volkswagen stable priced at Rs. 3 lakh.

The company does not want to compete with Tata's Nano, but has a similar high technology small car that conforms to world safety and emission standards. The car makes perfect sense for India, which has many metros and cities that are faced with parking and pollution problems.

The company plans to blend its German technology with high localisation in India to achieve the proposed price for Up! They will utilise Volkswagen Group's twin plants at Aurangabad and upcoming Pune facility to drive economics of scale for India specific prices.

India is the largest small car market in the world which sells close to 1 million such cars, which is 70 per cent of its total passenger car sales. Since it is growing at double digit every year, global car makers, known for their luxury sedans, want to tap the small car market in India.