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After sales service the mantra this summer

Auto industry focuses on after sales service this summer

Apnaloan.com Research Bureau

03 Apr 2008

Car owners can have an enjoyable ride this summer. The cut throat competition in the auto industry has forced major players to focus on the after sales services, an important part of owning a car.

For instance, Hyundai Motor India Ltd (HMIL) has recently launched a two-week long nationwide free car care campaign in addition to its 'Always Around' campaign.

General Motor India has moved a step forward and is offering a cashless ownership scheme to all its buyers as part of the company's fifth anniversary in India.

Even Tata Motors and Toyota Kirloskar have organised month-long free summer check up campaigns.

As reported by Financial Express, according to industry experts, in a busy day-to-day schedule, if car owners get offers like free service campaigns or servicing at the owners' convenience, it helps to build the loyalty of customers towards their brand.

Added an industry analyst, "The auto industry in India is booming like never before, be it in terms of new models or the entry of new players. All this has led to a neck-and-neck competition between major players for the leading position across all categories and this can be achieved only by providing add-on services, over and above the upgraded models that are launched in the market."

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