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Carmakers use shine and sparkle to lure customers

Carmakers are offering diamonds sets, gold coins & chains, silver plates and MP3 music systems to lure customers before the festive season

Apnaloan.com Research Bureau

09 Sep 2008

In order to keep up with sluggish market conditions, carmakers are offering diamonds sets, gold coins & chains, silver plates and MP3 music systems to lure customers into their showrooms before the festive season.
    

Previously carmakers offered free insurance covers and auto accessories to buyers during the festive season. However, this time around, carmakers such as Hyundai Motor and Ford India are offering precious metals to attract new buyer's especially female buyers.

 

Hyundai Motor India (HMI) is offering a free gold coin with its entire range (except i10 AT and Getz 1.5L (CRDi) and an MP3 player with the Verna sedan and the 1.1L & 1.3L Getz hatchback cars.

 

While Ford Motors India is offering Tanishq diamonds worth Rs 20,000 with every Fiesta. It has also started special offers including cash incentives for corporate and public sector buyers.
    

On the other hand, other companies are taking a different route to tap the market. For instance Maruti Suzuki is directly giving cash discounts to customers in place of tangibles.

 

The Company has launched special incentives to attract over 25.4 lakh employees from the insurance, banking and retail sector with additional discounts of Rs 17,000 on SX4, Rs 5,000 on M800 & Alto, Wagon R, Estilo and Rs 4,500 on Swift (petrol version).


General Motor has also followed the similar path of offering huge cash discounts. The company is giving a highest cash rebate of Rs 58,000 on the Spark, followed by Rs. 46,000 on Tavera. Other pre-Diwali offer includes Rs 28,000 discount on Optra Magnum along with a 4-5% interest waiver on all loan deals.