Maruti introduces discounts to drive up August salesIndia's biggest car maker, Maruti Udyog Ltd has extended discounts across its different car models, intending to enhance its August sales.
Apnaloan.com Research Bureau
20 Aug 2007
India's biggest car maker, Maruti Udyog Ltd has
extended discounts across its different car models, intending to enhance its
August sales. Despite the automobile industry struggling with sales amidst less
demand and high
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rates, Maruti has come up with offers and
discounts up to Rs 40,000.
The company had in the beginning of this month launched a special discount offer and exchange of programme, Smile India Smile, involving rebates ranging between Rs 7000 and Rs 40,000 on models including M800, Omni, Alto, Zen Estilo, Wagon R, Esteem and Versa. Maruti, which has nearly half of India's market for small cars, has said it would be hard to match its record domestic sales of 2006-07 because of slowing demand. The company has also included a bonus for exchanging old Maruti cars. Under the extended offer, discounts and bonuses range from Rs 12,000 to Rs 45,000, up from Rs 7,000-30,000. Other vehicle makers, such as No. 2 car maker Tata Motors Ltd, have scaled back production as demand has eased.