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Will Tata Motors' launch Nano in October?

It seems unlikely that Tata Motors' will meet the October deadline for the launch of Nano

Apnaloan.com Research Bureau

27 Aug 2008

It seems unlikely that Tata Motors' will meet the October deadline for the launch of its much-awaited people's car Nano. If one were to go by how auto industry works, most auto manufacturers inform their dealers about the tentative date of a new model that they are set to launch at least three-four months in advance, followed by staff training that begins a month before the launch. However, in case of Nano there has been no such communication from the company to its dealers about the launch date till now even when it's just over a month left for the scheduled launch. This means that there could be a delay of a month or two before the car is finally on the road.

With intense competition in the industry, all auto manufacturers want to ensure that the product is well received in the market when it is officially on roads.

Hence, proper training is given to every staff at all dealers about the product. Moreover, since the dealers are expected to buy the cars (that they have booked) in cash, they are informed about the product much in advance to ensure that sufficient funds are available with the dealers when the vehicle rolls out. However in case of Nano, dealers have not been informed so far, leave alone the training.

As reported by Financial Express, Abdul Majeed, analyst and partner, Price Waterhouse says, "With Singur not coming up on time, there would be some pressure on the plans of Tata Motors. However, with Plan B in place, the company might actually meet the October deadline from either its Pantnagar or Pune plant even if it would mean lower capacities initially than that committed by Tata's earlier."

According to company officials the car will see a phased launch with an emphasis on smaller cities followed by availability of Nano across all dealerships in the country.