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Tata explores market for JLR

Tata explores market for Jaguar and Land Rover in India

Apnaloan.com Research Bureau

07 Jun 2008

After the acquisition of Jaguar and Land Rover (JLR), Tata Motors is exploring the feasibility of launching the two marques in India.

The company will be conducting a study on the demand for the models of Jaguar and Land Rover. The models will be sold in India through direct imports as completely built-up (CBU) units. The price of the models will be double the price of cars being sold in UK.

Analysts believe that India is a developing market for luxury automobiles with global luxury brands like Porsche, Mercedes, BMW and Audi already here. Sales of luxury car brands (priced above Rs. 40 lakh) in the first five months of 2008 have already exceeded 2007's numbers.