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Indusland Bank looking for a new name, image to attract customers

Indusland Bank wants to consolidate its presence in the private sector banking in India and has started hunting for a new name

Apnaloan.com Research Bureau

03 Sep 2007

Indusland Bank wants to consolidate its presence in the private sector banking in India and has started hunting for a new name.

Financial Express reports that the names short-listed so far are Indus Bank, the Plus Bank, the Right Bank and so on. Sources say that the bank is in the midst of appointment of an international consultant to carry out the make over. The consultant will also help the bank for the upcoming media blitzkrieg.

The bank management wants to complete the change of name exercise by November 2007 and launch a nationwide media campaign thereafter.The campaign is scheduled to g on till March 2008 with an initial budget of Rs 10 crore.

The bank recently had a successful GDR issue and its net worth touched Rs 1,056 crore as on March 31, 2007. The bank posted a total business turnover of Rs 28,700 crore and is poised for greater growth in the years ahead.