Consumer durables manufacturers woo customers with new waysConsumer durables manufacturers find new ways to woo customers
Apnaloan.com Research Bureau
08 Apr 2008
Consumer durables giants are beating the heat with innovations in design, colour, star-ratings and enhanced efficiencies to woo customers.
With air-conditioners and refrigerators becoming the most coveted items to combat the harsh weather, companies are betting big on design and delivery besides increasing their marketing budgets for the quarter.
Voltas has introduced triangular air-conditioners to fit discreetly in room corners.
Meanwhile Samsung has introduced a range of 'Freshtech' series in its refrigerators, where a freshness lamp is placed inside the refrigerator which emits red led rays on the stored fruits and vegetables. The company claims the effect is similar to what sunlight has on plants.
Videocon Industries is bracing up for the summer with at least nine new models in the refrigerator category.
Electrolux whose new range in refrigerators - the Deo Fresh Direct Cool series and Frost Free Deo Fresh refrigerators - addresses the issue of cross odour of food.
Chinese durables company TCL India has air-conditioners that blend technology and style. It is available in colours such as fresh vibrant blue, silver, green, yellow and even pink to go with the home or office decor.
LG, too, has grabbed market share with a new range in ACs and refrigerators.
Godrej & Boyce too have introduced a line of products with five star energy efficiency ratings.
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