Frequently Asked Questions


Why apnapaisa?


Convenience, Competing-offers and Care. Sitting at home or office, you will simply need to fill a form specifying your need for a home loan, personal loan, car loan and credit card. Our customer delight officers will follow with you and take down your requirements and preferences.

Banks and DSAs will then call you up with their respective offers and you will typically receive multiple offers of your choice. Effectively, you maximize your chances of getting the best deal possible without running from pillar to post.



Wow, but what does it cost me to get this service?


Zero. Applying for a loan is totally free of cost. We are very happy to help you fulfill your dreams.



Great, but how do you make money?


We charge banks and DSAs who do business with you.



That's it or there is more?


Actually lots more. We provide you with free access to easy-to-use information (Comparators, Calculators, Articles and Write-Ups) so that you may make a more informed decision. We also offer advisory services and reply to your individual problems. The idea is give you a wholesome consumer experience.



Is my information safe?


We take consumer privacy seriously. For details, please refer to our Privacy Policy.



Who are the people behind apnapaisa?


apnapaisa.com is headed by professionals.


Harsh Roongta, CEO, is one of the leading personal finance experts in this country. After successfully setting up ICICI's retail lending business, he started apnaloan in 2000. Harsh is frequently invited by leading TV news channels, newspapers and internet portals to share his thoughts on the consumer lending industry.


Hemang Desai, CTO, has worked for leading global banks like Dresdner Kleinwort Benson, Citigroup and ICICI. Prior to apnaloan, he co-founded a software company, Itellix, that specialized in technology solutions for the European Asset Finance industry.


Our investors, Sequoia Capital, have played a significant role in backing companies such as Google, Yahoo!, Apple, CISCO and YouTube in their early years.



I am not happy with my experience at apnapaisa. What do I do?

We would like to have your honest feedback as it would help us improve our services. We understand that the only way we'll get better at this is by learning why things weren't easy for you. Once we hear from you, we'll do everything we can to help redress the issue.

apnapaisa facebook community is an excellent platform to give your feedback.
apnapaisa Facebook Community


Should I write to you even when I'm happy?

Sure. Make our day! We know you are busy - and the best people to talk to if you are happy with us are your friends. But if you are truly impressed with our services, you could write to us on our Apnapaisa facebook community
Apnapaisa Facebook Community