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ICICI Prudential to concentrate on health insurance

ICICI Prudential is looking at its health vertical to be the major growth driver of its insurance business.

Apnainsurance.com Research Bureau

28 May 2008

Due to huge success in the health insurance business, ICICI Prudential Life Insurance is aiming the health insurance business to be the main growth driver.

It has launched health products like critical illness, hospital cash and crisis cover plan.

Health insurance consists of 10 per cent, of all the products sold by the company. They are planning to launch new products in their health vertical to increase their market share.