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Rural life insurance pays Rs.100 crore to ICICI Prudential

ICICI Prudential Life Insurance has earned more than Rs 100 crore businesses by selling more than 1 million policies, from its venture into rural markets.

Apnainsurance.com Research Bureau

12 Dec 2007

ICICI Prudential Life Insurance has earned more than Rs 100 crore businesses by selling more than 1 million policies, from its venture into rural markets.

The company has developed a strong network of offices and multi - channel distribution network in Andhra Pradesh, Kerela, Punjab, Gujrat and Rajasthan.

To achieve this revenue, ICICI Prudential has opened 260 micro-offices in tehsils and districts across five states and has appointed 20,000 advisors for the rural segment. The company has also entered into a pact with leading Regional Rural Banks (RRBs), Micro Finance Institutions (MFIs) and Non-Goernmenatl Organisations (NGOs).