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BMW aims to be market leader in premium car segment

BMW aims to be market leader in premium car segment by 2010

Apnaloan.com Research Bureau

24 Apr 2008

BMW India Private Ltd is aiming to become the market leader in the premium car segment by 2010.

The company sold 3,500 cars in 2006 in the premium segment in India, which increased to 4,400 cars in 2007.

Only two other manufacturers, DaimlerChrysler and Audi are operating in the premium segment.

The premium car segment is estimated to be around 10,000 units by 2010.

The company is importing kits in completely knock down (CKD) condition after which they are assembled at its Chennai plant.

The company has also increased the production capacity at its Chennai unit from 1,700 to 3,000 units per annum. Currently, BMW India is producing 2,500 units in India.