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HMIL launches new initiative to tap rural market

HMIL launches a new marketing initiative; 'Ghar Ghar Ki Pehchaan' to tap rural market

Apnaloan.com Research Bureau

08 May 2008

Hyundai Motor India (HMIL) has launched a new marketing initiative, titled 'Ghar Ghar Ki Pehchaan' for tapping rural market for its popular car Santro.

The Company has rolled out special schemes for government employees in rural areas and members of gram panchayats for the purchase of Santro.

The scheme that started from May 1, 2008 will continue till July 31, 2008. Through this special rural scheme HMIL plans to touch base with at least 58 per cent of Indian villages. As reported in Economic times, HMIL Senior Vice-President (sales & marketing) Arvind Saxena said, "Nearly 70 per cent of India resides in rural areas, which presents an enormous demand base and a market too huge to overlook."

According to the scheme, dealers will contact panchayats and conduct regular road shows, distribute pamphlets and posters to promote the scheme, and also make villagers aware about this unique initiative. It is also in talks with a financing institution with a huge branch network to extend easy financing options for the people in rural India.