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Two-wheeler manufacturers rejig sales strategy to pep up sales

Two-wheeler manufacturers rejig sales strategy to pep up sales by offering low prices and new models

Apnaloan.com Research Bureau

27 Aug 2007

Two-wheeler makers such as Bajaj Auto, Hero Honda and TVS Motors are reworking their sales strategy to cope with the slackness in sales.

Bajaj Auto is offering customers a value-added machine with more power (125 cc) but the same mileage of a 100 cc bike at a lower price.

Bajaj is launching its new 125 cc Exceed in September 2007. It hopes the new machine to revive sales. The company hopes to sell over 50,000 bikes monthly, which is more than 40 per cent of its total current sales.

It has also announced a passenger car project with French car maker Renault. First car from the joint venture is expected to hit market by 2011.

Market reports say Hero Honda is planning to upgrade its new models (Splendour NXG, refreshed Pleasure, Passion Plus and Super Splendour) and will get aggressive in the +150 cc bike segment. Hero Honda may launch an economy bike in the 100 cc range, say media reports. The company also plans to aggressively promote the 100 cc segment models in rural India.

Both the manufacturers have also planned special finance packages to woo buyers, during the festival seasons.

TVS Motors aims to create new excitement with nine new launches in various segments by March 2008, through which it hopes to regain volumes. New models include a high volume entry level motorcycle (100 cc) along with an executive segment bike (+125 cc categories), a scooterette, and an electric scooter, besides two- and four-stroke three wheelers.