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Air conditioners, fridge to get costly this summer

Consumer durable manufacturers to hike prices of air conditioners, fridge

Apnaloan.com Research Bureau

21 Apr 2008

Get set to feel more heat this summer as major consumer durable manufacturers are mulling to hike prices of air conditioners by 2-4 per cent.

This will translate into a minimum increase of Rs 300- Rs 600 for an air conditioner of Rs. 15,000 or an increase of up to Rs 2,000 on an air conditioner worth Rs 50,000.

Input costs of most commodities have gone up substantially. So a marginal increase of 2-3 per cent across products, more so on air conditioners and refrigerators, is expected. The increase will impact the entry-level products the most as they are more in demand.

Samsung India had increased the prices of its mass-selling refrigerators by 2-3 per cent in March and is now mulling to pass on the price hike on air conditioners to the customer to a small extent.

According to an industry analyst, summer being the peak season for sales of refrigerators and air conditioners, companies across the industry would not shy away from going in for a price hike.